Now more than ever your web design is the face of your business – the first interaction many potential customers have with your company. Today’s best web site designs serve a multi-functional purpose as well. They attract visitors from search engines and social media, provide information, answer questions, and facilitate a sale or at least a request for more information. We like to consider your web design a 24/7/365 employee that is one of the most important assets to your company.
Just as a great web site layout can lead to what is almost ‘free’ customers, a poor design can drive people away in under a second. The first step to a positive web design is to be visually appealing as people want to be immediately stimulated as they click with their mouse or swipe on their phone. The layout needs to be navigable and the information provided should serve some purpose. When a potential customer clicks on your web site, it’s just like they are walking into your store in ‘real life.’ In a physical store you might have time to woo them as they walk up and down different aisles – with a web site your window is microscopic.
Web Design for Social Media and Marketing
A properly designed web site can also be an asset when it comes to social media and marketing. You can take advantage of Twitter and Facebook to announce promotions that draw customers to your web page. You can utilize blog posts to let customers know why they need your services now (“10 reasons why April is the best time to get a new roof”). Of course once they get there it’s important to convert the visit into an actual lead which we can do with information request forms or better yet, secure check-outs.
Our customers have found out that devoting resources to expand their web presence is one of the best investments they can make. Your web site is not only the digital face of your company, it’s an around-the-clock marketing tool that is reaching out to potential customers every time they hit ‘enter’ on a Google search. Adwil Solutions will make sure you not only attract the visitors, but also turn them into legitimate leads and hopefully long term customers.
Web Design and Search Engines
In the modern online advertising world the only place it’s worth putting a ‘billboard’ is within the first 5-6 results returned from a Google search query. You might have the most immaculate website in the world, but if it it’s popping up on page 4 or 5 in search results the doors are soon to be shuttered.
Adwil Solutions specializes in not only providing you the best web design services in the business, but making sure potential customers find you as well through search engine optimization. Together we can come up with some of the most important keywords to your industry and localize them so that when somebody types “laminate flooring San Antonio” or “Tampa Bay daycare providers” you are one of the first websites they click on. It’s a modern spin on the old practice of naming your company AAA Carpet Cleaning because it’s the first company listed in the yellow pages.